As a young lady who has grown up in the 21st century, I have been surrounded by makeup for my entire life. I am the youngest of three older sisters and I always enjoyed stealing their makeup when I was younger because I felt like wearing it would make me cool like them. As I grew older, the reasons that I was putting on makeup changed from wanting to impress my girl friends, to wanting to impress the boys at school and then eventually to needing to fit into the norms of how society says good looking women should present them themselves.
I have heard a lot of other woman say that they put on makeup because it’s fun and allows them to express themselves and I agree with that. HOWEVER, women wouldn’t feel the need to wear makeup every day of their lives if it hadn’t been marketed and imprinted into their brain from a young age that they should cover their skin with foundation and concealer or brighten their lips with the newest Kylie lip kit. We have been brainwashed by the makeup industry to believe we “need” their products, when in reality we don’t. This is my message to every makeup company out there that is prying on the insecurities of women.
Dear Makeup Companies,
All woman are naturally beautiful. Stop telling us that if our skin isn’t airbrush quality and our lips aren’t plump and red that we aren’t as good as we could be.
When I take off my makeup at the end of the day, I look in the mirror and like the person I see better than the façade I’ve been displaying to the world. Stop telling me I need to buy this new cream or new eye brow pencil. Every time a new makeup trend comes out, it’s not helping women but rather helping you by putting more money in your pocket.
Don’t get me wrong, your makeup makes me feel confident when I wear it but that’s only because you have created a culture where if a woman doesn’t have makeup on then she is seen as lazy and less classy than a woman who is. Why is it more attractive to have longer eyelashes? Because you have marketed that image to the world. Why is it more attractive to contour your face and highlight? Because you told us so.
When I have daughters one day I want them to know that they will be just as beautiful if they aren’t wearing makeup.
STOP TELLING US HOW TO BE BEAUTIFUL.